JEAKUE recently welcomed a group of Italian dealers, sales managers, and technicians to its European headquarters for a two-day Automation Dealer Training, reinforcing the company’s commitment to helping partners grow their automation business and support customers with practical, easy-to-implement warehouse automation solutions.
Hosted by Arjan van Zanten, Halil Dural, Anish Pattanaik and Gertjan Vink, the training combined product introductions, hands-on workshops, customer case studies, and live demonstrations to provide participants with a complete understanding of the automation journey. From identifying customer opportunities and positioning autonomous mobile robots (AMRs) to implementation, after-sales support, and real-world applications, the program was designed to give dealers the confidence to introduce automation into their local markets.
Making Automation Simple and Accessible
A key message throughout the two-day event was that warehouse automation doesn’t have to be complex. At JEAKUE, the goal is to make automation practical, accessible, and easy to adopt for both dealers and their customers.
Drawing on years of project experience and successful customer implementations, the training demonstrated how simple transport applications can serve as an ideal starting point for businesses beginning their automation journey. Participants explored proven use cases, practical implementation strategies, and best practices that allow customers to achieve measurable improvements without unnecessary complexity.
From Opportunity to Implementation
The sessions guided attendees through every stage of an automation project, providing both technical and commercial insights. Dealers learned how to identify automation opportunities within customer operations, recommend suitable AMR solutions, oversee implementation, and provide long-term after-sales support.
By combining classroom sessions with live product demonstrations and interactive workshops, participants gained firsthand experience with JK’s automation solutions while seeing how they perform in real warehouse environments.
The training also emphasized that automation is not a replacement for traditional material handling equipment but a natural extension of it. As warehouses continue to face labor shortages and increasing efficiency demands, automation provides dealers with an opportunity to expand their offering while helping customers prepare for the future.
Strengthening Partnerships Across Europe
Beyond the technical knowledge, the event created valuable opportunities for collaboration between JEAKUE and its dealer network. Dealers, sales managers, and technicians exchanged ideas, discussed customer challenges, asked questions, and shared experiences with the JK Automation team.
This open dialogue reinforced an important message: JEAKUE supports its partners throughout every stage of the automation journey—from the first customer conversation to project implementation and ongoing service.
Investing in the Future of Automation
The Italian Automation Dealer Training is part of JEAKUE’s ongoing investment in building a strong automation partner network across Europe. By equipping dealers with practical knowledge, real-world experience, and dedicated support, JK is helping partners unlock new business opportunities while making warehouse automation simpler, faster, and more accessible for customers.
As demand for warehouse automation continues to grow, JEAKUE remains committed to empowering its dealer network with the expertise and confidence needed to deliver reliable, practical automation solutions that create lasting value.
