Cologne, Germany – 15 June 2026
JEAKUE is pleased to announce the appointment of Scot Aitcheson as Vice President Aftersales Europe, effective June 15, 2026. In this role, Scot will be responsible for overseeing and further strengthening JEAKUE’s European aftersales organisation, with a clear focus on delivering exceptional customer support, driving service innovation, and creating long-term customer value.
Scot brings more than two decades of international experience in the material handling industry, with a proven track record across aftersales, fleet management, and global account leadership. Prior to joining JEAKUE, he held several senior leadership positions at Hyster-Yale, most recently serving as Head of Commercial Services. In this role, he was responsible for developing and implementing value-added aftersales solutions, driving customer satisfaction and retention across global markets.
Throughout his career, Scot has demonstrated deep expertise in managing complex customer relationships and building high-performing service organisations. His previous roles include Director of Global Accounts, where he led strategic partnerships with multinational customers, and Director of Pan-European Major Accounts, overseeing direct sales activities across Europe, the Middle East, and Africa. He also held earlier positions at Jungheinrich USA and Dougherty Equipment Company, gaining extensive experience in both sales and service operations.
“Scot’s extensive experience in aftersales and his deep understanding of the material handling industry make him an excellent addition to our leadership team,” said Bennit Schmieder, President of JEAKUE Europe. “As we continue to expand across Europe, strengthening our aftersales organisation is a key priority. Scot will play a crucial role in elevating our service offering and enhancing the overall customer experience. We are very pleased to welcome him to the team.”
Commenting on his appointment, Scot Aitcheson said:
“JEAKUE has built an impressive reputation for innovation, speed to market and a forward-thinking, material handling solutions strategy. Building on JK’s already customer focused approach, I believe a strengthened Aftersales organisation is key to continuing their legacy of success. Having spent the last 20 years developing and delivering Aftersales solutions to global customers across a wide range of industries, I have seen firsthand how critical Aftersales & Service is to building trust and delivering excellence to the customer. I look forward to enhancing the customer experience across Europe and ensuring we deliver reliable, high-quality support throughout the entire lifecycle of our products. Let’s grow together!”
With this appointment, JEAKUE reinforces its commitment to building a best-in-class aftersales organisation to support its rapidly growing customer base across Europe.
About JEAKUE
JEAKUE is a global leader in electric material handling equipment, specializing in lithium-ion forklifts, warehouse trucks, and intelligent automation solutions. Driven by its mission to make material handling greener, smarter, and more efficient, JEAKUE delivers innovative solutions that help businesses worldwide improve productivity while reducing environmental impact. With operations spanning globally, JEAKUE continues to lead the industry’s transition toward sustainable and digital intralogistics.
