Over 60 Participants and Innovation in Motion
Over 60 participants, more than 30 trucks available for test drives, and one shared direction: growing together. Set against the evocative backdrop of Calabria, in Cutro, JEAKUE’s Italy Dealer Day brought together all Italian partners for an intensive day filled with content, sharing, and a strong sense of energy felt from the very beginning. Hosted by partner OMCS Eurolifter, the event represented a key moment to strengthen relationships, analyze the market, and look ahead to the future together.
The central role of dealers and the JK Italy team
From the very first hours of the day, the central role of dealers was evident: true drivers of JEAKUE’s development in Italy, the direct link to the market, and a fundamental lever for the brand’s growth across the territory. Alongside Sales Manager Franco Ruggiero, the entire JK Italy team was present, including key functions supporting the network: marketing, after-sales, spare parts, sales operations, and dealer coordination. A comprehensive presence that demonstrated the company’s concrete commitment to supporting its partners on a daily basis.
Market outlook and JEAKUE growth
The main focus of the day was the market trend: in an Italian context showing signs of stagnation, if not slight contraction, JEAKUE stands out with significant growth in 2025. The increase in sales confirms the strength of the company’s strategy and the trust customers place in the brand.
Digitalization and services: tools for the future
Great attention was also given to after-sales tools and digitalization. The JK CARE online platform and the TELEMATIC Fleet Management system were presented—innovative solutions that enable advanced remote fleet management, improving efficiency, control, and service quality. These tools are becoming increasingly strategic in a sector that is evolving toward data-driven models and value-added services.
Innovation and hands-on testing
New ranges and automation
Product innovations were also in the spotlight, with the new JK PRO RANGE taking center stage. This line marks a further step forward for JEAKUE, positioning the company at an even higher level in terms of performance, technology, and reliability.
Alongside this range, two innovative autonomous pallet trucks (AMR), the EXP15 and XP15 models, were introduced. Designed for the automation of internal logistics flows, these autonomous vehicles offer a concrete solution to optimize handling operations, thanks to their ability to navigate intelligently within working environments, reducing human intervention while increasing efficiency and safety.
Test drives and hands-on experience
Participants also had the opportunity to directly test the equipment during test drive sessions, with over 30 trucks available, enjoying a practical and engaging experience.
Voices from the field
The Dealer Day was not only an informative event but also an important opportunity for discussion. Partners shared experiences, opinions, and market feedback, helping to create a constructive dialogue focused on mutual growth.
“Hi, I’m Franco Ruggiero, Regional Sales Manager of JEAKUE Italy. Today we are very happy to be here at the Dealer Day in Cutro, Calabria—something exceptional. Until some time ago, it was hard to even imagine something like this. And now, here we are, all very happy.”
“I’m Rosaria from CAE Srl. From this day, I take with me great hospitality from our colleagues, a lot of experience from all the JK team members, and certainly a great deal of hands-on experience thanks to testing the machines.”
“These events are extremely important because you share the day with colleagues coming from all over Italy, you test the products, and much more.” – Giuseppe Scandale, OMCS
“It’s always a great moment to meet again, but also because we’ve built a wonderful community. We also have the opportunity to test and combine our machines, especially the new models.” – Patrizia Strazzarino, Strazzarino Giulio Sas
“I’m Angelo Masullo from A&G Elevatori, Civitanova Marche. I was particularly impressed by this off-road pallet truck—definitely something to test on rough terrain. With its rubber drive wheel, I believe it will perform very well on wet surfaces, offering much more grip. I also see it as ideal for pellet deliveries, as it can handle gravel much better. In my opinion, it will give us great satisfaction.”
“I’m Ilario from Tecnocar Carrelli. Today we are here to test these amazing PRO machines. My first impression is that it’s an exceptional machine. It delivers outstanding performance; I really like the display as well—fully touch-screen—and the redesigned mini levers are very nice.”
A growing community
The day was further enriched by convivial moments, including excellent traditional Calabrian cuisine and leisure activities, making the event even more memorable and strengthening team spirit.
JEAKUE’s Italian dealers are not just commercial partners: together they form a true community, united by shared values, collaboration, and a common vision. A sincere thank you goes to all of them for their commitment and participation.
A special thanks also goes to OMCS Eurolifter for their hospitality and valuable support in organizing such a successful event.
